The rebranding of The Colton House Hotel centers on a handcrafted, authentic identity built around the tactile and expressive qualities of screen printing. The hotel’s new visual language reflects its values of individuality, warmth, and connection to local culture. Screen printing introduces textures and intentional imperfections that mirror the boutique experience, making it personal and distinct rather than mass-produced hospitality. The identity features the original logo, an earthy and rustic color palette, a custom pattern, and fun tongue-in-cheek sayings. All the designs are made to reproduce beautifully through layered screen printing.
